Pounding the Pavement: Grassroots Ways to Build Your Practice



Pounding the Pavement: Grassroots Ways to Build Your Practice

When you have a clinic, you aren’t just in the community, you are PART of the community. Marketing isn’t always about talking about yourself and what you do. It’s about being involved in your community through volunteering, fund raising, and other ways of being there for the people in your town. Through supporting his community, Anthony has received free advertising including newspaper articles, TV, radio, and online, including backlinks to his website. This way of marketing is highly effective – Anthony sees 12 NEW patients a week for the past 10 years, with no on-line marketing other than his website. In this webinar, Anthony shows you how he has accomplished this including specific examples with videos and articles.

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About Anthony Lombardi:

Dr. Anthony Lombardi is a 2002 graduate of the New York Chiropractic College and McMaster Contemporary Medical Acupuncture program in Hamilton, Ontario, and has been practicing acupuncture for 19 years. Upon graduation, he founded Hamilton Back Clinic and since then has become a private consultant to athletes in the NFL, CFL, and NHL. Over the past 20 years Anthony has given over 150,000 acupuncture treatments. In addition to practicing, Dr. Lombardi was also an instructor in the Contemporary Medical Acupuncture Program at McMaster University from 2004 to 2013. He developed his EXSTORE® system, which he currently teaches along with motor points and electro-acupuncture, to physicians and practitioners the world over. He regularly writes and contributes articles on motor points in the Canadian Chiropractic and Chiropractic Economics magazines. Dr. Lombardi’s library continues to grow, with over 60 webinars and on-line courses available covering a variety of MSK and pain conditions, as well as practice management. He also holds live seminars throughout the U.S. and Canada.

Anthony has averaged 12 new patients a week for over 10 years.